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Toy News
Thursday, 11 October 2012
Toys On The Hot Toys 2013 Christmas Lists Cost Too Much
I am a little disturbed by all these hot toys 2013 Christmas lists. Is anyone else? Santa must be looking at all these lists and just rolling his eyes in large circles. Parents checking this list and then checking it twice are going to be in for a great shock. If you want to score a "hot toy" on these lists you are going to have to have a lot of money. It looks like retailers are determined to make a profit in the fourth quarter.

One of the most respected lists put out by retailers is the Toysrus list. Retailers started putting out these lists as a way to guarantee that certain toys are successful. The idea is if they tell people what toys are hot, these toys will automatically become hot in the eyes of consumers. It’s like a self fulfilling prophecy. Frankly, I don't trust a retailer telling me which toys I should buy. They are concerned with their bottom line. Nothing on the list really jumps out at you except the prices. You will find dolls, Legos, and even an old favorite, Furby.

While most parents are completely annoyed at the thought of another Furby, Toysrus claims that it is one of the hottest toys this year. While Furby's return might not be newsworthy, another thing that stuck out at me like a sore thumb was the inflated prices. It almost made me pass out. Time put an excellent piece together on these so called hot toys lists. Toysrus created a list of the 15 best toys of the year(squidoo.com/top-toys-for-christmas-list). Ten of these toys will run you over 50 dollars. The other five will cost you over 100 dollars. It's is getting expensive to buy these toys.

I decided that I would not be picking up any of these toys because I am not yet a millionaire. I decided to see if Walmart had better choices. Walmart is known for their low cost products. The majority of people who shop at Walmart don't exactly have money. It turns out the Walmart has also created their own top toys list. Guess what? Most of the toys on this list are also over $50 dollars. Toy manufacturers are desperately trying to catch Apple and as a result cramming their toys with technology. Most of the toys on both lists are interactive toys. For example, there is a new video game machine from Nintendo.

As a parent, I think that this is not fair. These lists basically are nothing more than advertisements. Companies are telling us: If you don't get something on these lists, it is not hot. The economy is in the pits and toy companies want us to start shelling out money on toys. According to Time, the average price on these lists has gone up $20. You would think that the most expensive toy would be tablets for kids. However, it is actually a Lego Ninjago set. I think I'll be shopping at Walgreens this year.

Posted by toyinfo at 11:16 PM PDT
Updated: Monday, 4 March 2013 12:33 PM PST
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